As a long-time customer of Rite-Aid, I'm ticked off by the KidCent automatic contribution when I purchase something. Even when I tell the cashier PRIOR to making the purchase, this rounding-up KidCent amount still shows on my bill. When I originally said yes to this contribution, I assumed it was a ONE TIME ONLY contribution, not every time I make a purchase!!!!! For what it's worth, you're losing a customer over this. Walgreens/CVS Health, here I come!