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While shopping for a new treadmill I went to Dick's in Orchard Park. I was there for 20 minutes in which time the floor associates were busy talking in the bike/gym area and ignoring me. 2 younger men came in and went over to the exercise/weight wall and were looking at purchasing items below $100. Associate immediately went over to ask them if they needed help and began his spiel. Unfortunately because he ignored me Dick's in Orchard Park lost a $1,000 - $2,000 cash purchase and a customer. This is no the first time this has happened to me in this store. Perhaps they should train their associates on customer service and realize the 40-50 age group (women included) do have disposable income and are willing to purchase large ticket items.