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I have been a customer of JCPenney's for over 40 years. I have also shopped there at stores all over the US. I have never been so disappointed with a Co. Since the new transformation, I can't bare going into one of the stores. I never can anyone to help me throughout the store. If you have a question, you have to go all the way to the front of the store at the checkout desk. It has changed from being customer friendly to a help yourself and pay at the door, store! The prices are nothing like they have been in the past and they never run sales! I have been reading that sales have been down and I certainly understand why! My entire town is boycotting all the stores. Something must change soon to get back to a family, friendly store with comparable prices. We have a Belk in the same shopping center and they are always having sales on the same brands that Penney's have. So why should I shop at the more expensive store. What was once a packed parking lot, is now empty. Please go back to the old way. The new change has not been for the betterment of your customers. Thank you.