Your wine selection is wonderfull but what about those of us who look for wine in the inexpensive price range? I found a wine that I have purchased in Wallmart for $4.50 and your price was 10.99. Thats some markup. In this economy there are plenty of people looking to buy wine in the 5 & 6 dollar range. That is one of the reasons I do not shop there most of the time. Trader Joe's is the place for me. or Wallmart.